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atma is Sanskrit for "soul". Avery Dennison’s vision is that every product should have a unique digital ID or "soul" that persists throughout the value chain and enables all stakeholders to see the true self (or atma) of the product. Avery Dennison launched the atma.io venture and its connected product cloud to serve as the foundation for sustainable, trusted connections between every item, every company, and every person.Inaccurate data? Flag it here.