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Marketing Specialist

atma.io

atma.io

Marketing & Communications
Xuhui District, Shanghai, China
Posted on Thursday, May 30, 2024

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 34,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

AVERY DENNISON IS PROUD TO BE CERTIFIED GREAT PLACE TO WORK IN AUSTRALIA, CHINA, INDIA, JAPAN, SINGAPORE, MALAYSIA, THAILAND AND VIETNAM, AND RECOGNIZED AS ONE OF THE BEST COMPANIES TO WORK FOR IN ASIA IN GREATER CHINA AND VIETNAM.

AVERY DENNISON IS AN EQUAL OPPORTUNITIES EMPLOYER.

Job Description

For the first 6 months (covering for a maternity):

- Report to Senior Marketing Manager based in Hong Kong;
- Deliver and execute integrated marketing plans across multiple channels (events/ webinars, digital/social media, content marketing, and PR/ thought leadership) in collaboration with the broader marketing organization and segment marketing leadership to support key business objectives in the APAC region;
- Collaborate, develop and drive regional marketing activity to ensure consistency of brand messaging and in alignment with the overall global marketing strategy;
- Assist in the management and implementation of a calendar of all regional marketing events and activities;
- Develop event plans and manage the execution and successful delivery of activities, ensuring alignment among all key stakeholders;
- Collaborate with respective teams/ parties to collect metrics on the activities, and prepare relevant reports to evaluate the success of activities and identify improvement opportunities;
- Act as the champion of WeChat account to support the pulse of weekly social post to drive awarness and assist in lead generation/ conversion;
- Write, proofread and edit copy for a variety of marketing collateral in both English and Simplified Chinese;
- Manage content/ editorial translations as required;
- Create assets and content to promote the business and solutions to relevant target markets, including factory and brand owner clients in the APAC apparel, general retail and aftermarket segments;
- Draft and submit project briefs to Creative team that are clear, complete and actionable;
- Ensure all activity is executed according to plan and within budget;
- Administration work such as budget tracking, payment process and vendor creation to maintain a smooth workflow of the marketing organization.

For the next 6 months:

- Report to Events Manager based in USA;
- Manage the planning, production, and execution of APAC regional trade shows and events, including physical and digital events such as webinars, speaker panels, customer events, and budget management.
- Collaborate with the wider Marketing and PR teams to ensure all activity is aligned with the business strategy
- Collaborate with the wider Marketing and PR team to create messaging, collateral, and presentations associated with events
- Develop and lead the project management for events in APAC, ensuring that each action has an owner and deadlines are met
- Communicate and collaborate effectively with the wider Marketing team and business stakeholders to ensure that events meet business objectives
- Manage relationships with vendors
- Coordinate event activities to integrate seamlessly with multi-channel campaigns and customer communications
- Be the main point of contact for APAC events planning and logistics, ensuring that sign-off deadlines are met and teams are well-informed
- Lead the event team on the ground and ensure that events run smoothly and challenges are faced with a solution-driven approach
- Collaborate with the social media team to ensure events and activities are promoted in the moment
- Create recap decks addressing successes and key learnings
- Assist with arranging freight for delivery and pick up to and from the show site
- Be on-site for all tradeshow build-outs as scheduling allows; act as point person and project leader when the Marketing Manager is unable to attend
- Research, source, and distribute props (fixture packages, display, furnishings, etc.) for trade shows and events
- Coordinate event inventory and assets.
- Manage a defined budget, per event.

Qualifications

- Minimum of 5-year working experience in Marketing, events and project management experience in an apparel/fashion/technology environment
- Prior experience in working with regional marketing team or sizable multi-national company is preferred;
- Hands-on, solutions-oriented attitude with a strong commitment to strive for organizational success
- Experience in proactive outreach for driving action and execution, and collaborating with peers for a shared positive outcome for the business
- Strength in leading and driving multiple large complex projects simultaneously
- Willingness and ability to take accountability and with a positive attitude
- Strategic thinker with an ability to align all activities to help drive commercial goals
- Excellent organizational skills
- Proven record of attention to detail
- Excellent writing, editing, and presentation abilities, with the ability to develop engaging content for event promotion and post-show recaps.
- Good command of written and spoken English and Chinese
- Ability to operate in a fast-paced and deadline-driven environment
- Experience working effectively across diverse cultures and operating structures; proven ability to excel in a global environment
- Experience working with content creators (videographers, photographers, etc.)
- Ability and willingness to travel internationally
- Team player
- Multi-tasker with the ability to juggle multiple projects
- Analytical with a strategic approach to problem-solving

Additional Information

AVERY DENNISON IS AN EQUAL EMPLOYMENT OPPORTUNITY PROVIDER. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status.