Job Description: Marketing Manager – Exponential Science

Position Overview

Exponential Science, a leader in leveraging innovative technologies to drive the fintech and cryptocurrency industries forward, is seeking a dynamic and results-driven Marketing Manager to join our team. Reporting directly to the Commercial Marketing Director, the ideal candidate will play a pivotal role in shaping and executing our product marketing strategies to amplify our brand presence, drive customer acquisition, and strengthen engagement with our offerings.

Key Responsibilities

Product Marketing Strategy

• Develop and implement comprehensive product marketing strategies tailored to the fintech and cryptocurrency sectors.
• Conduct market analysis to understand customer needs, competitive positioning, and market opportunities.
• Collaborate with product teams to translate technical features into clear, compelling value propositions for target audiences.

Campaign Management

• Design, execute, and analyse integrated marketing campaigns to promote key products and solutions.
• Manage campaign budgets, timelines, and resources to ensure optimal ROI.
• Work closely with content creators, designers, and media teams to deliver high-quality, consistent messaging across channels.

Market Research and Insights

• Monitor and analyse market trends, customer behavior, and competitor activities within the fintech and cryptocurrency industries.
• Develop customer personas and journey maps to inform strategic decision-making.
• Utilise insights to refine messaging, improve campaign effectiveness, and identify new opportunities for growth.

Collaboration and Cross-functional Engagement

• Partner with Sales, Product, and Technology teams to align marketing strategies with broader business objectives.
• Support the Commercial Marketing Director in high-priority initiatives and presentations to senior leadership.
• Foster strong relationships with industry stakeholders and external partners to maximize market reach.

Performance Analytics

• Track and report on key performance metrics to evaluate campaign effectiveness and guide future efforts.
• Leverage tools like Google Analytics, CRM systems, and marketing automation platforms for data-driven decision-making.
• Stay ahead of industry trends, adopting new technologies and techniques to optimize performance.

Qualifications

Required:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, with a strong focus on product marketing in the fintech or cryptocurrency industries.
• Proven ability to develop and execute marketing campaigns with measurable results.
• Deep understanding of fintech and crypto ecosystems, including key players, market trends, and emerging technologies.

Preferred:

• Experience working in a fast-paced, technology-driven environment.
• Proficiency in marketing tools and analytics platforms.
• Strong storytelling skills to craft engaging product narratives for technical and non-technical audiences.
• Excellent project management, organizational, and communication skills.

Why Join Exponential Science?

Innovative Environment: Work on cutting-edge projects at the intersection of finance and technology.

Impactful Role: Be at the forefront of driving growth in a rapidly evolving industry.

Collaborative Culture: Join a diverse and passionate team dedicated to redefining the future of fintech.

Professional Growth: Access opportunities for career development, training, and industry exposure.

Location: Flexible (Remote or Hybrid opportunities available depending on candidate location).

Employment Type: Full-time

Compensation: Competitive salary and benefits package.

Exponential Science is committed to creating an inclusive and diverse workplace. We welcome applications from candidates of all backgrounds.