About the role:

We’re seeking a strategic, results-driven global Head of Growth Marketing at Hashgraph. This pivotal hybrid role blends hands-on program development with data-driven leadership to generate growth on the Hedera network.

The ideal candidate will be a seasoned web3 professional with experience managing a high-impact global events program and team, while overseeing and optimizing marketing operations (i.e., tech tools and lead management processes) to deliver measurable outcomes. You’ll play a critical role in growing this new growth marketing function and Hedera’s presence in the web3 ecosystem. This global hybrid role is ideal for a marketer who thrives at the intersection of demand generation and marketing process and infrastructure.

As one of the world’s leading institutional-grade public DLT networks, Hedera uniquely sits at the intersection of enterprise and DeFi. Hashgraph is a marketing Agency of Record to Hedera Council and manages the Hedera brand and all marketing channels. Thus, this role requires strong customer-facing skills and an understanding of the decentralized crypto market (as it relates to managing multiple, separate entities).

You may find yourself doing all of the following:

Growth Marketing Strategy & Execution

• Develop and execute the global field marketing strategy with a heavy focus on events and initiatives that align with the GTM strategy
• Plan, execute, and manage regional marketing campaigns and events (IRL and virtual), including hosted events (i.e. half day and annual user conference), tradeshows and side events, meetups, hackathons, and community-led initiatives
• Build and nurture relationships with local web3 communities, influencers, developers, and partners to amplify brand presence
• Identify target audiences, segment CRM, develop campaign/event messaging for digital and social media, as well as project management of the events.
• Collect feedback and performance data from field initiatives to inform broader marketing strategy
• Partner with business development, developer relations, product, and ecosystem teams to identify key markets and tailor regional campaigns that resonate with local audiences
• Manage and grow a team of field marketers, event coordinators, and marketing operations professionals
• Management of a third-party event management agency

Marketing Operations

• Own and optimize the marketing tech stack to ensure smooth campaign execution and reporting
• Develop and implement lead generation workflows, campaign tracking, and data hygiene practices
• Monitor marketing KPIs across channels; build dashboards and deliver insights that support decision-making
• Partner with cross-functional teams to streamline campaign planning, execution, and ROI measurement
• Build a marketing operations framework to track performance metrics, campaign ROI, and team productivity, including procurement of AI tools
• Develop internal processes and playbooks to streamline campaign planning, execution, and reporting
• Manage a third-party implementation partner for CRM and Marketing Automation Tool (HubSpot) to scrub the database and improve lead funnel hand-offs
• Tracking and analyzing the performance of campaigns in CRM

Team Leadership

• Recruit, manage, and mentor a high-performing global growth marketing and operations team
• Hire a dedicated Marketing Operations Manager to join the Growth marketing team
• Foster a culture of experimentation, continuous improvement, and performance accountability

Qualification Requirements:

• Minimum 8+ years of experience in marketing, with at least 3 years in a leadership role in web3, crypto, or decentralized tech
• Proven success in managing measurable global field marketing programs, especially as it relates to event programs
• Strong understanding of the web3 landscape, including enterprise, L1 ecosystems, and dApps
• Understanding of marketing operations, analytics, and process optimization
• Excellent project management skills, attention to detail, and cross-functional collaboration skills
• Strong written and verbal communication; ability to translate complex concepts into accessible messages
• Demonstrated success in running integrated regional marketing programs that drive user growth and community engagement
• Comfortable operating autonomously in a fast-paced, startup environment