Director of Marketing

Location: Fully Remote

{East Coast Hours - Global team}

Summary

HBAR is looking for a dynamic, creative-minded, user-focused, Marketing leader to join our team. In this role, you will lead the development of breakthrough marketing plans and activations that create brand love, deliver marketing results and business impact for the HBAR team. This is an incredible opportunity to build out and contribute to the Hedera ecosystem.

The Director of Marketing is someone who has successfully built brands and businesses by forging connections with new users and strengthening relationships with existing customers. The ideal candidate has a proven ability to build, support, and encourage teams to do the best work of their careers. This is a zero to one role, with a small but mighty marketing team.

Responsibilities

• Craft and Communicate the brand identity with the team - supporting our business lines to create meaningful and consistent collateral to accomplish our goals.
• Be a knowledgeable authority on the audiences we support ranging from consumer to Enterprise and the categories and industries in which we compete. Bring fresh, relevant points of view to the work at hand and build what's next.
• Partner with other Hedera Ecosystem Marketing teams (Swirlds, Hashgraph Association, Hedera Council) to craft strategy and plans that enable breakthrough activations across owned, earned, and paid marketing channels. Correlate activations to measurement plans that yield performance results.
• Lead cohesive brand activation plans including brand advertising, product innovation campaigns, and brand partnerships. Drive consistent experiences across all users.
• Manage Company events strategy - understanding which events we attend, why, and drive consistent messaging during event
• Co-marketing: Working closely with our VP of Strategy to design co-marketing programs with partners that will increase HBAR's reach and target specific customer segments.
• Collaborate with our PR and comms agency to use media relations and thought leadership to boost marketing efforts.
• Develop content strategies with internal teams and external agencies that enable brand advertising.
• Advocate for brand marketing investments that create sustainable, marketing impact and business growth.
• Champion brand purpose, ensuring It is coordinated into the definition of our brands and into how our brands show up at every touch point.

Skills

• 7+ years’ experience in marketing
• Experience in startups and Web3 industry
• Bachelor’s Degree or equivalent (MBA preferred).
• Proven experience building brands and results-oriented marketing plans. Familiarity with brand fundamentals (architecture, identity, and competitive positioning) of global brands.
• The ability to work with complex global brands that span consumer and enterprise businesses.
• Applied use of consumer insights, market research, marketing analytics and measurement models.
• Understanding of full-funnel marketing; diverse marketing channels, associated goals, and metrics.
• Be a confident storyteller. Exhibit executive presence combined with communication and social skills that authentically engage all levels of the organization.
• Be energized by connecting the dots between insights, strategy and planning, and impactful results.
• Model collaboration and leadership combined with optimism, curiosity, and creativity.
• Comfort with co-creation processes and an understanding that great outcomes are made possible with strong partnerships with stakeholders.
• Strong business knowledge and results orientation

How we’ll support you

• Competitive compensation package including restricted coin units
• 100% company paid medical, dental, and vision insurance
• 100% company paid short-term disability, long-term disability, and life insurance
• 401(k) matching of 50% on 8% of salary
• EAP resources such as mental health counseling, financial, and legal services
• Flexible paid time off to enable a balance between deliverables and personal priorities
• Cell Phone & Work From Home Monthly Stipend
  

*As HBAR Inc. is a remote company hiring candidates around the world, our perks and benefit packages may adjust based on your location

HBAR Inc. is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or other legally protected status.