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Content Marketing Manager

TRM Labs

TRM Labs

Marketing & Communications
Posted on Friday, January 26, 2024

We believe that a blockchain-based global economy can improve the lives of billions of people. But the same properties that make cryptocurrencies a force for good — permissionless, programmable, and instantaneous — can also make them susceptible to criminal and fraudulent activity, which causes harm to our financial system at unprecedented speed and scale.

At TRM, we're on a mission to build trust in digital assets, because the promise of crypto is too valuable to be impeded by bad actors. We provide a blockchain intelligence platform to law enforcement, financial institutions, and crypto firms to assist in the detection and prevention of cryptocurrency fraud and financial crime. Our vision is to build a company that can sustainably deliver on our mission for decades to come, enabling consumers to transact safely and securely on the blockchain.

The Content Marketing Manager is responsible for overseeing the creation and delivery of world-class content that fuels our customer acquisition and expansion programs and brings TRM's brand narrative to life. You will toggle your time between acting as maestro of the content engine – providing strategic recommendations and structure to maximize high-quality production, and jumping in as a content staffer – hopping into a draft, asking questions to understand the material, and cranking out a stellar concluding paragraph. This is a Senior/Staff role (an individual contributor, non-people manager role).

What you'll be doing at TRM:

  • Define the strategy for how TRM’s Marketing, Communications, Sales, Policy, Training, and other teams can best utilize content to advance our shared Growth and Brand objectives
  • Orchestrate production of best-in-class content, including managing delivery dates, briefing contributors, liaising with Design, fulfilling translation requirements, and other components of an efficient, scalable content engine
  • Partner with SMEs to concept, outline, and edit content pieces including articles, guides, white papers, webinars, infographics, case studies, videos etc.; serve as the primary author for areas of our content portfolio as needed
  • Implement tools and processes – with support from Demand Generation and Ops teams – that enables reporting and analysis on the effectiveness of different content topics, formats, themes and promotional channels in achieving campaign and brand objectives, including SEO
  • Create style guides and frameworks that help others bring the TRM voice to life with consistency and clarity

What we're looking for:

  • Minimum 5 years of B2B content marketing or related experience. Professional experience working for a fintech, regtech, or security firm or other industries that serve public sector audiences a plus
  • Experience developing quality content for various formats, channels and audiences
  • Excellent written, visual and verbal communication skills. You love to write and workshop others’ ideas or rough outlines, and don’t mind spending time putting pen to paper
  • Experience developing and measuring the success of content strategies for growth-obsessed technology companies or challenger brands
  • The ability to distill difficult concepts for different audiences, whether that’s a founder of a 5-person startup or a VP at a Fortune 500 company
  • A startup mentality with a bias for action and the ability to thrive in a fast-paced environment

The following represents the expected range of compensation for this role:

  • The estimated base salary range for this role is $154,000 - $200,000
  • Additionally, this role may be eligible to participate in TRM’s equity plan
  • Please note – we factor in the different costs for geographies outside the United States

Our Culture

Culture at TRM isn't a buzzword; it's our daily ethos. Our culture is defined by how we make decisions, how we execute, and how we treat each other. We've distilled our culture into 18 leadership principles, grouped into three categories:

  • Impact-Oriented Trailblazer: When making decisions, we put customers first, use 80/20 to drive speed & focus, and adapt quickly to new information.
  • Master Craftsperson: In execution, we prioritize speed, high standards, and distributed ownership.
  • Inspiring Colleague: As teammates, we value humility, candor, and a one-team mindset.

Building a Career

Joining TRM means being part of a mission-driven team. Our diverse team comprises industry leaders, from crypto experts to machine learning pioneers. At TRM, you'll experience:

  • Purpose and Mission: Your work has real-world impact, from disrupting terrorist networks to returning stolen funds.
  • Inspiring Colleagues: Collaborate with industry leaders and learn something new daily.
  • Personal Growth: We're not just using technology; we're inventing it and taking category-defining products to market.

Work Environment

Being part of TRM means embracing:

  • Remote First: Our headquarters is online. Tools like Zoom and Slack ensure seamless collaboration, but we also value in-person interactions, organizing regular meetups and offsites for team bonding.

  • Asynchronous Communication: Clear communication is key in our decentralized setup. With team members in various time zones, we've mastered asynchronous communication with tools like Slack, Loom, and voice notes. We document meetings and decisions, promoting transparency and efficiency.

  • High Ownership: Small teams drive big goals at TRM. Every team member has significant ownership and responsibility, fostering an environment of initiative and direct impact. While there's no strict clocking in or out, we expect team members to be available for meetings during standard working hours in their country, balancing personal schedules and team needs.

  • TRM Speed: Our customers rely on TRM in active investigations — from cyberattacks to terrorist financing. We move “surprisingly fast” while maintaining a high bar in service of our customers and mission. This can feel both intense and rewarding. Our unique approach to projects emphasizes quick wins, rapid iterations, and constant feedback, ensuring we're always moving forward and adapting to changes.

  • Diversity and Inclusion: Diversity at TRM encompasses backgrounds, experiences, and perspectives. Every day is an opportunity to learn from a colleague, whether they're a law enforcement expert or a tech pioneer.

Benefits and Perks

At TRM, we know that supporting our team members can take many forms. Our goal is to enable you to care for yourself, your family, and your community while eliminating stress through our diverse and curated benefits package for full-time employees.

  • Remote-first work environment
  • Regular team off-sites and retreats
  • Competitive salaries and stock options
  • Premium health, dental, and vision insurance
  • FSA, HSA, and 401K programs
  • Life & disability coverage
  • Generous paid time for vacation, volunteering, sick leave, and parental leave
  • Fitness, co-working, and home office reimbursements
  • Fertility, professional coaching, and mental health resources

Join Us

Considering TRM? You're not just joining a company; you're joining a mission. Work alongside diverse, globally-minded colleagues and make a positive impact daily. We hope to have you on board as we strive for a safer financial system for all.

We encourage you to reach out even if your experience doesn't precisely match the job description. Do not worry about picking exactly the right job; we can always explore other options after starting the conversation. Your passion and interests will set you apart, especially if your background or career is unconventional. Join us!