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Regional Commercial Lead (Germany & Benelux)



Erlangen, Germany
Posted on Saturday, April 27, 2024


Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity, and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

About Avery Dennison Solutions Group (SG)
Avery Dennison SG, a global leader in apparel and footwear industry solutions, is a $2.2 billion division of Avery Dennison (NYSE: AVY). Avery Dennison SG provides intelligent creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments, and packaging solutions that enhance consumer appeal. We accelerate performance through RFID-enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions

Please let us know if we can support you with reasonable accommodations throughout the application process by contacting our Talent Acquisition team via [email protected].

Avery Dennison is an equal-opportunity employer.


What we can offer you! - Your Role:

As Regional Commercial Lead (RCL) you are responsible for driving consistent profitable growth by achieving sales objectives within designated accounts. You are responsible for driving strategic, profitable long-term growth and managing all sales and product development activities for all customers in the assigned regions. The Regional Commercial Lead leads the execution of global commercial strategies and initiatives, ensuring the sales team as a whole delivers on regional sales and financial goals. The RCL will partner with accounts in providing creative, sustainable solutions to elevate brands through Avery Dennison RBIS' innovative tag, label, and information management product offerings.

In this position, you are responsible for growing the company’s revenues by achieving sales objectives with regional and strategic accounts. The territory for this role is the sales region of Germany & Benelux . This role requires a deep understanding of local market information to be shared with the Commercial Director and regional team to drive growth in the region.

Activities may include, but are not limited to the following:

  • Create short- and long-term commercial strategies to deliver revenue and profitability targets

  • Manage key growth initiatives

  • Develop organizational development plans for the region

  • Lead the regional team to prioritize initiatives and activities to deliver the Annual Operating Plan (AOP)

  • Share local market information with the Commercial Director and regional team to drive growth in the region

  • Ensure our cost-to-serve model is generating acceptable levels of profitability, and be responsible for cost-to-serve decisions such as sample spend, resource allocation, and creative spend

  • Collaborate with peers to drive best practices across regions

  • Responsible for people management and development for sales and/ or customer product developers (CPDs) in the region; Manage people decisions including hiring, promoting, etc.

  • Work through item development process (prioritization of resources and troubleshooting) with CPDs, global program deployment, and variable data specialists

  • Build account growth plans specific to new solutions with Innovation & PLM teams

  • Gain support from Operations & Supply Chain teams when a major program is secured and/or when service disruption/quality is getting back to RBO



  • What we expect from you! - Your Expertise:

  • You have successful sales or related experience plus industry and product experience

  • You have significant apparel industry and large retailer experience

  • You have demonstrated successful experience in a sales position that involved negotiating complex transactions with upper-level management positions or similar experience

  • You are skilled in developing sales penetration and growth strategies for targeted accounts

  • You have excellent financial skills and business acumen

  • You show a high ability to lead and motivate a high-performance sales team

  • You are skilled in conducting market analysis and planning

  • You are skilled in communicating effectively with all levels of management on complex business issues

Zusätzliche Informationen

Who we are! - Our Story:

Each of us, Every day! Eight Values. One Team!

We understand diversity and equal opportunities as enrichment for our future-oriented work at Avery Dennison. With us, teams are balanced and diverse. Because each of us is unique, and we appreciate bringing together different personalities and talents.

Avery Dennison is an equal opportunity employer. You are interested in knowing more about our Diversity & Inclusion approach? Please go to averydennison.com/en/home/about-us/diversity-and-inclusion.html

At Avery Dennison we do what we love, and we love what we do - Just click here, and get us to know even better: Life @ Avery Dennison (linkedin.com/company/avery-dennison/life/emea)