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Sales Manager, ASEAN - Smartrac



Sales & Business Development
Kulim, Kedah, Malaysia
Posted on Tuesday, June 4, 2024

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 34,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com

Job Description

About Avery Dennison Smartrac

Built on a legacy of innovation and materials science, Avery Dennison Smartrac has embarked on a new era of opportunity - for every item to have a unique digital identity. Our technology has the capability to enable a world of connectivity - connecting both products and people. A world where the 'who, what and where of every product, become points of irrefutable fact and absolute visibility. Traceability, transparency, provenance, authenticity, raw material tracing, real-time inventory and personalization are guaranteed for businesses and consumers throughout the entire supply chain, cradle to cradle. At its most simple, we are a leading Fortune 500 company making the Internet of Things a positive, transformative, worldwide reality for all of us. And we want you to be part of our journey!


The ASEAN Sales Manager will be responsible for developing and managing relationships with System Integrators, End Users & Customers and the broader RFID ecosystem across ASEAN.

The successful candidate will also handle project management for technically complex requirements, participate in technical field testing and troubleshoot customer issues.

Additionally, the ASEAN Sales Manager will drive developmental pilots in target segments from conceptualization to commercialization.

This role will also require the candidate to actively manage opportunity pipeline management through to commercialization including sales and business development pipeline generation and conversion.


  • Develop sales strategy to achieve organizational sales goals and revenue targets
  • Liaise with other functions, including product development and production teams, to ensure achievement of sales objectives
  • Track, collate and interpret sales figures
  • Forecast annual, quarterly and monthly sales revenue
  • Manage existing accounts/customers
  • Engage directly with customers and business partners on both technical and non-technical levels to ensure superior support service


  • Bachelor’s degree required
  • Candidate should preferably have RFID technical experience with a good understanding of UHF, HF and NFC RFID
  • Strong multi-tasking and project management skills.
  • Ability to understand and capture business and technical requirements
  • Ability to develop a broad awareness of the client's technical architecture and emerging technologies, with enough knowledge to determine what is and what is not possible
  • Communicates in a clear, objective, and confident manner with scalability to progress to the next level in the coming years.
  • Teamwork, leadership, and facilitation skills required to enable effective cross-functional collaboration and leverage.
  • Able to travel throughout the region at short notice

Additional Information