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Technical Sales Lead, Hardware Technology



IT, Other Engineering, Sales & Business Development
London, UK
Posted on Friday, June 7, 2024

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity, and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

Please let us know if we can support you with reasonable accommodations throughout the application process by contacting our Talent Acquisition team via [email protected].

Avery Dennison is an equal-opportunity employer.

Job Description

As the Technical Sales Lead, Hardware Technology you will be responsible for providing technical expertise while driving top-line growth and new opportunities within your region. You will work closely with the Commercial Sales, Product Line Management, Marketing, and Business Development teams to identify and evaluate opportunities that convert into new or incremental sales.

Activities may include, but are not limited to:

  • Identify, assess, develop and manage short and long-term business account opportunities, while also leveraging Avery Dennison’s Supply Chain Solution product portfolio including IPPS, Brand protection and factory solutions

  • Align solution selling strategy across key retail brands

  • Drive new revenue opportunities in white space and growth accounts

  • Deep understanding of customer specific solution landscape. Including competitors, growth areas, and market influences

  • Manage training and support calendar to educate at both the account and internal sales team level

  • Partner with the Account Management team on prioritization of high visibility and cross-market programs.

  • Communicate with customer on the key value propositions and differentiators within the Supply Chain Solutions portfolio including IPPS, Brand protection and factory solutions

  • Incorporate knowledge of the industry to partner with stakeholders to develop market right products, support materials and pricing recommendations across all solutions

  • Initiate, determine, and present ROI business case analysis

  • Stay abreast of industry trends by attending trade shows, events and staying on top of market insights as well as global branding trends

  • Surface new ideas, product applications and solutions to development teams

  • Explore technologies that could complement our offerings as part of a thought-leadership effort

  • Develop long-term business opportunities

  • Develop and maintain working relationships with business partners at all levels of the customer’s organizations

  • Collaborate with other business units to evaluate volume, identify trends, and ensure quality

  • Participate in building the requirements for growth in our annual operating plan (AOP)


  • Strong knowledge of the supply chain solutions and brand protection

  • Strong knowledge of Apparel trims, specifically on RFID, paper and PFL

  • Knowledge of apparel industry with understanding of global market

  • Ability to drive revenue and identify new opportunities

  • Established experience driving opportunities through the sales pipeline

  • Strong entrepreneurial capability to lead and thrive in a cross functional organization

  • Demonstrable ability to work both independently and as part of a team

  • 3+ years of experience in business development, sales, product development or strategy preferred

  • Detail-oriented with strong project management and organizational skills required

  • Strong influencing skills and storytelling skills, and ability to champion projects both cross functionally and vertically within the organization

  • Ability to perform technical product trainings to customers and internal teams

  • Have a solid understanding of finance and ROI analysis

  • Ability to travel frequently and the ability to lead impactful virtual selling and marketing events

Additional Information


We not only embrace change… we drive it. We work hard, push hard, and take brave risks. Our culture is innovative and collaborative - where bold ideas turn into action. We grow strong talent through stretch opportunities only restricted by your interests. We are committed to workplace diversity, both for employees and for the business. We are a force for good, imbedded in industries and communities worldwide. We are challenging ourselves and others to reach higher and think bigger to improve the quality of all life. Avery Dennison is a great place to work for everyone. We offer:

  • Workplace Flexibility,

  • Structured learning and development

  • Mentoring program

  • Competitive total rewards

  • Commitment to Sustainability

At Avery Dennison we do what we love and we love what we do.

We look forward to receiving your application.