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Campaign Specialist



Little Rock, AR, USA
Posted on Thursday, July 4, 2024

Company Description

Vestcom is the industry leader in technology-driven shelf-edge solutions for Retailers and CPGs. Our data-integrated media solutions drive sales and loyalty, engaging shoppers where it matters most – the point of decision. Our patented innovation has been trusted by top retailers for more than 30 years to drive productivity and profitable growth. For our growing team of over 1000 employees, Vestcom offers the stability of an established company with the entrepreneurial spirit and fast-paced environment of a start-up.

Vestcom’s core values are at the heart of our organization, representing our fundamental beliefs and serving as our guiding light in for how we conduct business and interact with each other.

  • OUR TEAMS - Our colleagues and our client define our team.
  • OUR INTEGRITY - Our colleagues and clients rely upon us to deliver.
  • OUR INGENUITY - Our colleagues and clients look to us for unique solutions.
  • OUR PERFORMANCE - Our colleagues and clients team with us to win.

Vestcom is a standalone business unit of Avery Dennison, a Fortune 500 leader in materials science and packaging materials. Learn more at www.vestcom.com.

Job Description


The Campaign Specialist plays a key role in supporting Retailer and CPG funded Shopper Marketing initiatives with Vestcom accounts utilizing our proprietary shelfAdz® media solution. Client and/or Territory assignment and scope will vary based on the account opportunities and candidate background. The Campaign Specialist working autonomously, regularly exercising independent judgment and discretion with limited supervision is responsible for ensuring client business objectives and schedules are met through proactive planning and thorough project management, thus ensuring an exceptional client experience. The incumbent autonomously provides answers and solutions for questions, problems and requests raised by clients, establishes, and maintains good relationships with all concerned parties and may identify new business opportunities for Vestcom with all groups and departments within the client account.

Key Areas of Responsibility

This role is responsible for managing one or more client accounts and will own and independently manage all assigned duties relating to client(s) needs. Provides administrative support to Group Sales Director (s), Sales Director(s) and Account Manager (s) as needed. Works closely with Vestcom's client service, programming, IT, creative, delivery and production teams across all Vestcom solutions and client deliverables.

  • Builds relationships with process owners across all functional areas between client and Vestcom.
  • Communicates effectively, plans, organizes and manages multiple projects in a timely manner.
  • Manages project timelines to completion with internal and external cross functional team member; establish and communicate clear and realistic expectations. Insure all deliverables to client are error-free.
  • Evaluate and independently determine when to elevate concerns and provides recommended resolutions to Vestcom management in a timely manner.
  • Uses independent decision-making to determine, identify and research inefficiencies and inaccuracies in business processes and provides recommendations and best practices to both client and Vestcom.
  • Measures performance against process requirements, service level agreements and/or quality goals.
  • Participates in the strategic account planning process with Vestcom Commercial team.
  • Oversees and provides direction and guidance on status updates of projects and accomplishments.
  • Communicates with CPG client and retail locations as needed to insure effective and efficient tag processing.
  • Collaborates with internal stakeholders on tag related changes needed for client’s system.
  • Communicates (both verbally and in writing) in a clear, effective and professional manner at all times with all client and Vestcom cross functional partners.
  • Ensures compliance with internal policies, procedures and internal controls in accordance with the Sarbanes-Oxley Act 2002 Section 404.


Key Qualifications

  • Bachelor's degree in business, marketing, or related field
  • 3 - 5+ years related business experience and/or training; or an equivalent combination of education and work experience. Previous media/retail promotions industry experience preferred
  • Excellent oral, interpersonal and written communication skills. Must be able to participate and effectively present information to large and small groups, to clients, employees, and management
  • Be able to work independently, effectively problem solve and exhibit strong analytical skills
  • Possess a high service level orientation, outstanding attention to detail, strong sense of urgency and the ability to meet deadlines under pressure
  • Be well-organized and able to perform duties with minimal supervision as this position may work remotely
  • Ability to show proficiency in the following computer applications: MS Office applications, including Word, Outlook, Excel and PowerPoint
  • Ability to embody and reflect Vestcom’s core values

Additional Information

The salary range for this position is $60,000-70,000 year.
The hiring [base salary / wage rate] range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.

Additional Requirements

  • Travel may be required as needed to support clients
  • Compliance with Company policies concerning maintaining a drug free workplace is required
  • Compliance with all Company policies is required including all safety policies and procedures

Supervisory Responsibilities


Management Disclaimer

Vestcom’s Management reserves the right to revise, change or modify the duties and responsibilities of this position at any time to meet business and organizational needs. This position description may not list all duties for this position. The incumbent in the position may be asked to perform other duties. This position description is not a contract for employment and either the incumbent or Vestcom may terminate employment at any time, for any reason.