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Vice President Marketing Label Materials EMENA



Marketing & Communications
Oegstgeest, Netherlands
Posted on Friday, July 5, 2024

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

Avery Dennison is an equal opportunity employer.
Please let us know if we can support you with reasonable accommodations throughout the application process by contacting our team via [email protected].

Job Description

The Vice President of Marketing for the Label Materials EMENA business leads the Marketing organization for the Label business and develops and implements strategic marketing plans, drives top line growth, and enhances profitability by setting and executing solid marketing strategies. This role is accountable for transforming our go-to-market approach to leverage our solutions for sustainable packaging needs. This includes reaching and influencing across the value chain from retailers & brands to our direct converter customers. You will be responsible for initiating new product development programs, driving cost reductions, and assuring the overall health of the business. This role will develop the commercial vision, subsequent strategy to achieve that vision and annual goals, and lead a talented commercial team (about 70 FTEs) in line with our core values. As a key member of the EMENA Materials Group leadership team, you will actively drive cross-functional alignment to key group strategies, partnering with your peers to drive execution and deliver results while fostering a collaborative, inclusive and entrepreneurial culture. Teamwork and cross-function, cross-business collaboration will be a requirement for success. This role is a potential successor to the Vice President/General Manager EMENA position.

Key Responsibilities:

  • Drive profitable growth and segment share gain in the Label Materials business.
  • Deliver improved gross margins and expand EVA faster than our sales growth rate.
  • Define sustainable and measurable value propositions to converter customers and end use segments. Develop new service, price and product platforms to create value.
  • Transform how we sell from a mostly push model through converters to a brand specified model leveraging our sustainable and connected packaging solutions.
  • Develop and execute appropriate business plans/multi-generation product line plans. Identify trends, opportunities to create competitive advantage and new ideas for products, processes and services.
  • Lead annual strategic planning process for the EMENA Label Materials business in line with global timelines and requirements
  • Direct our market research and competitive analysis.
  • Drive mix improvement and improve profitability by focusing on opportunities in high value segments, pricing, managing cost out and complexity.
  • Translate market trends and customer needs into the creation of ideas, actionable goals and commercialize innovations that create competitive advantage.
  • Drive an increased level of digital marketing, and leverage existing business and pricing tools.
  • Positively lead and influence team members to partner together to achieve shared business goals.
  • Participate in global initiatives; exchange best pratices and ideas with peers in other regions
  • Drive cross functional collaboration with sales, supply chain, operations, procurement, etc. to ensure organizational responsiveness to customers
  • Attract, retain and develop high performing and high potential talent.
  • Model and promote the Corporation's Code of Business Ethics and Values.



  • Advanced degree in natural science (physics, chemistry) or engineering; MBA is a plus


  • 12+ years sales or related business experience in an international B2B environment, including 'Digital' Marketing, Business development and Sales.
  • Proven track record in driving innovation and launching new products and business models
  • Demonstrated success in cross-regional projects or initiatives.
  • Experience in planning & forecasting, with practical experience in researching new opportunities and implementing successful account penetration.
  • Clear experience running a large marketing organization and driving demand generation
  • Strong experience with P&L responsibility
  • Experience in the Packaging Industry is a strong plus

Skills & Competencies:

  • Strong functional expertise in B2B Marketing (in particular designing compelling value propositions, product mgmt, pricing)
  • Proven Strategic leadership with the ability to balance long term thinking with short term business priorities
  • Executive presence and excellent communication and listening skills; ability to clearly articulate business results, issues and actions needed.
  • Customer orientation and strong bias towards connecting in the ecosystem
  • Strong technical aptitude with the desire to understand physics and chemistry of a technical product portfolio
  • Advanced business and financial acumen
  • Champion Collaboration: Work together with others to align upon and drive shared business outcomes
  • Understand The Landscape: Demonstrate insightful understanding of the organizational context and priorities; Understand the critical interdependencies across business functions; Analyze the long-term and short-term consequences of decisions
  • New Thinking: Leverage others' perspectives and input to generate and evaluate new ideas; Collect and use data to create insights and drive decisions and actions that drive stakeholder success; Challenge the status quo
  • Digital Fluency: Sees technology as a means for innovating, problem-solving, and improving organizational and stakeholder outcomes; Collects and uses data to inform decision-making and actions; Understands and connects the potential of technology to opportunities and implications specific to their stakeholders and teams
  • Able to work 3 to 4 days from the office in Oegstgeest, The Netherlands

Additional Information

We not only embrace change… we drive it. We work hard, push hard, and take brave risks. Our culture is innovative and collaborative - where bold ideas turn into action. We grow strong talent through stretch opportunities only restricted by your interests. We are committed to workplace diversity, both for employees and for the business. We are a force for good, embedded in industries and communities worldwide. We are challenging ourselves and others to reach higher and think bigger to improve the quality of all life. Avery Dennison is a great place to work for everyone. We offer:

  • Workplace Flexibility
  • Structured learning and development
  • Mentoring program
  • Competitive total rewards

We look forward to receiving your application.

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We do not accept unsolicited referrals or resumes from any source other than directly from candidates.